Tuesday we once again arrived at Dick Smith and were left on our own to go ahead and set up and run our project. Even though it resulted from a technical glitch that we couldn't have our content on all the screens, it was interesting to have for comparisons sake to have the three variations of content displaying simultaneously.
One third of the the screens had the usual content of music videos from C4 TV, a third of them were completely blank and the other third was displaying our content. This gave us a good indication of whether customers were interesting in the screens as a product for purchase or whether they were watching the content.
We were interested to find that regardless of the content, it was actually the screens themselves people were more interested in, rather than the content (or lack there of) which seems almost contradictory to the purpose of the screen. (One man seemed particularly interested by my laptop sitting in amongst the screens.)
Despite it being during their rush hour (12:30-2:00), there seemed to be few customers in the store and not many of them interested in the screens in the first place. Regardless, the RSS content happily went and it was the videos which kept causing the program to crash.
The original idea of the screen in Dick Smith appeals for the mesmerizing nature of the mirrored content filling ones field of vision completely. Once our content was up there, we realized it wasn't enough to simply have the content displayed on multiple screens but the reason the music videos worked so successfully was because they were filled with movement and energy, where ours was mostly static. If the refresh rate on the RSS had been faster it would've possibly improved this but we were limited by the speed of the network, despite the fact that it was programmed to refresh every 4 seconds.
We managed to get video documentation observing people interacting with the screens and screen shots every 4 seconds which, when played in sequence, is also white interesting as it provides footage also from the webcam point of view.
After one last attempt to get the Flickr RSS element of the programming integrated and working, the slow progress meant that I was unable to have it done in time for presentation so on Thursday we went ahead regardless. Despite also the fact that I was suffering from stomach wrenching pains and had to curl into the foetal position halfway through, I feel it went quite well. Once again the program went on happily with only the video crashing.
Discussion with Kim and Charles during presentation prompted us to consider things such as the nature of the content, which brought us back to the ideas we had during our first city exploration in the four different purposes of the screens (advertising, entertainment, surveillance, informative). We realised that in it's current state, ours reflected only two of these (informative and surveillance) which then also presented a nice parallel in that the other third of the screens were still displaying the music videos (entertainment).
If we were to keep developing our project with this in mind, as well as integration of the Flickr images, it could be interesting to integrate also videos from YouTube RSS (using the same keyword which triggers the Twitter and Flickr feed) which could fulfil this entertainment purpose. The problem with this would be overloading the limits of the program which as we discovered, we have already pushed when integrating two videos and the live webcam.
I wouldn't want to integrate any elements of advertising but rather based on our observations the screens are in fact, advertising themselves in this context as a product available to purchase. This was an idea we tried to reflect in our concept as the screens themselves were available for the viewer to purchase so in that, the content was 'available' to the viewer; everything in the virtual public sphere is readily accessible with the screen as a window or vessel. The screen as a consumable product was another idea they prompted us to discuss and explore.
They also asked us to talk about the challenges we encountered during the project which were mostly logistical and technological; Organizing the use of the location and writing the program to make it do what we wanted it to demanded that we be flexible in adapting our ideas and concept. Similarly, other things out of our control also came into play, such as the limitations of the program and the network.
In preperation for exhibition week, I hope to be able to finally integrate the Flickr feed and perhaps alter the visual aesthetic of it, especially as it will be exhibited in a different context. In the end, I enjoyed some of the beautifully random interplay that came from the random selection of words and Tweets, which is why I am also eager to see it bring up a similarly related (but possibly unrelated!) image. The passive interaction from the global public sphere is what drives our content and this part of it, I am pleased with as it is unexpected. We are merely providing the window to it through the vessel that is the screen.
One third of the the screens had the usual content of music videos from C4 TV, a third of them were completely blank and the other third was displaying our content. This gave us a good indication of whether customers were interesting in the screens as a product for purchase or whether they were watching the content.
We were interested to find that regardless of the content, it was actually the screens themselves people were more interested in, rather than the content (or lack there of) which seems almost contradictory to the purpose of the screen. (One man seemed particularly interested by my laptop sitting in amongst the screens.)
Despite it being during their rush hour (12:30-2:00), there seemed to be few customers in the store and not many of them interested in the screens in the first place. Regardless, the RSS content happily went and it was the videos which kept causing the program to crash.
The original idea of the screen in Dick Smith appeals for the mesmerizing nature of the mirrored content filling ones field of vision completely. Once our content was up there, we realized it wasn't enough to simply have the content displayed on multiple screens but the reason the music videos worked so successfully was because they were filled with movement and energy, where ours was mostly static. If the refresh rate on the RSS had been faster it would've possibly improved this but we were limited by the speed of the network, despite the fact that it was programmed to refresh every 4 seconds.
We managed to get video documentation observing people interacting with the screens and screen shots every 4 seconds which, when played in sequence, is also white interesting as it provides footage also from the webcam point of view.
After one last attempt to get the Flickr RSS element of the programming integrated and working, the slow progress meant that I was unable to have it done in time for presentation so on Thursday we went ahead regardless. Despite also the fact that I was suffering from stomach wrenching pains and had to curl into the foetal position halfway through, I feel it went quite well. Once again the program went on happily with only the video crashing.
Discussion with Kim and Charles during presentation prompted us to consider things such as the nature of the content, which brought us back to the ideas we had during our first city exploration in the four different purposes of the screens (advertising, entertainment, surveillance, informative). We realised that in it's current state, ours reflected only two of these (informative and surveillance) which then also presented a nice parallel in that the other third of the screens were still displaying the music videos (entertainment).
If we were to keep developing our project with this in mind, as well as integration of the Flickr images, it could be interesting to integrate also videos from YouTube RSS (using the same keyword which triggers the Twitter and Flickr feed) which could fulfil this entertainment purpose. The problem with this would be overloading the limits of the program which as we discovered, we have already pushed when integrating two videos and the live webcam.
I wouldn't want to integrate any elements of advertising but rather based on our observations the screens are in fact, advertising themselves in this context as a product available to purchase. This was an idea we tried to reflect in our concept as the screens themselves were available for the viewer to purchase so in that, the content was 'available' to the viewer; everything in the virtual public sphere is readily accessible with the screen as a window or vessel. The screen as a consumable product was another idea they prompted us to discuss and explore.
They also asked us to talk about the challenges we encountered during the project which were mostly logistical and technological; Organizing the use of the location and writing the program to make it do what we wanted it to demanded that we be flexible in adapting our ideas and concept. Similarly, other things out of our control also came into play, such as the limitations of the program and the network.
In preperation for exhibition week, I hope to be able to finally integrate the Flickr feed and perhaps alter the visual aesthetic of it, especially as it will be exhibited in a different context. In the end, I enjoyed some of the beautifully random interplay that came from the random selection of words and Tweets, which is why I am also eager to see it bring up a similarly related (but possibly unrelated!) image. The passive interaction from the global public sphere is what drives our content and this part of it, I am pleased with as it is unexpected. We are merely providing the window to it through the vessel that is the screen.