Wednesday, October 13, 2010

Putting the 'Audio' into Audio Tour.

As we enter a new phase of this project , recording the audio, we once again need to consider the implications of any decisions we make at this point. Upon meeting with the two people from communications who are helping up with this aspect of our project, I found it was good for us to have to explain the project to someone who is outside the sphere of this project and the creative technologies department all together. During our meeting with them, it was highlighted that it would be interesting collaborating between the two disciplines; they're coming in from disciplinary culture where you have an industry which has a very 'top down' mechanism, where as BCT culture has a different directorship models which is more collaborative based.

Rather than having them just "be in" our project as the voices, we want them to be a part of it, hence by bringing their knowledge and expertise to it, makes it a richer project
. Rather than "its your project, your assignment, how do you want it done" , we want their input as they have the knowledge as to what make good audio and tap into their professional advice, but all the while still considering the requirements of the client and we answer back to them and ultimately the project and its outcome is our responsibility.

Audio is never something any of us have worked with in depth so their technical expertise is definitely something we can utilize, especially as they have the resources and the equipment and know how to use it.

Looking over the written content we were provided brought up the differences in converting written content into spoken content as the two differ but Ben and Ashlee , our two voice artists seemed apt at this. We decided it would be a good idea to take along one of the international students in our group to the recording to ensure that it was being recorded in such a way that they understood it clearly enough as a lot of 'self improvers' would probably tourists from overseas whose first language might not be English.

Important issues are raised in terms of the affect the audio will have on the project, especially within the scope of the long term project. For this shorter component of the wider project, we are targeting specifically 'self-improvers' so we need to consider what sort of voice they would want to hear, while also considering for the future scope what 'character profiles' we have and what sort of voice they'd want to listen to - what is that 'voice' to different people? This is part of breaking away from the 'one size fits all' approach of traditional audio tour guide with the authoritative voice telling you what to do and where to go and,everyone gets the same experience; it is very linear, very prescriptive , its not about you. Rather, art is should be about your personal experience and interaction with it and what you want to get out of it.

Ben and Ashlee are used to talking in a 'radio' voice, and where that might not be exactly the right tone, they're used to the concept of having to sit down and pretend they're having a conversation with that person who isn't there. But that more casual, conversational voice is going to be desirable for some of the character profiles and for most self improver. as it is familiar and friendly. We're aiming for friendly yet informative and after talking with them, it seems they have are able to do the whole range of tones.

Finally there was the issue of how to split up the content into the male / female parts. It was decided that where the artist of the work quoted, it would be appropriate to have a female voice quoting a female artist and therefore the rest of the dialogue would be in the male voice.
This then also works visa versa where a male artist was quoted. This resulted in a fairly even balance between the two voices.

Voice and audio is not something I've had to consider as part of a project before so it is good to have the assistance of people who know a lot about this area.


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